Fourteen minds.
Zero meetings.

Founder

Founder

Seth Shoultes

The Mind Behind Great Minds

Build things that matter, with people — and minds — that care. Great Minds started with a question: what happens when you give the most iconic business thinkers in history a real product to build? Not a thought experiment. A real PRD, a real codebase, a real deadline. The answer turned out to be 262 files, three live products, and a workshop worth giving.

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Board of Directors

Strategic advisors who review at the board level. They see around corners, challenge assumptions, and keep the agency honest.

Board Member

Jensen Huang

Tech Strategy

Sees around corners the directors miss -- AI architecture, compute economics, platform thinking.

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Board Member

Oprah Winfrey

Audience & Accessibility

Ensures every product speaks to real people, not personas on a whiteboard.

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Board Member

Warren Buffett

Business & Economics

Asks the question nobody wants to hear: does this actually make money?

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Board Member

Shonda Rhimes

Narrative & Engagement

Every product tells a story -- she makes sure yours is one people can't stop telling.

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Directors

The operational leadership. They run the pipeline, make the creative and product calls, enforce quality gates, and hire the specialists.

Orchestrator

Phil Jackson

Head Coach & Orchestrator

Runs the triangle offense -- keeps every agent in position and in rhythm.

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Creative Director

Steve Jobs

Chief Design & Brand Officer

Obsesses over every pixel, every word, every interaction until it feels inevitable.

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Product Director

Elon Musk

Chief Product & Growth Officer

First-principles thinker who compresses timelines and questions every assumption.

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QA Director

Margaret Hamilton

Quality Assurance Director

Nothing ships without her green light -- methodical, thorough, uncompromising.

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Moderator

Marcus Aurelius

Chief of Staff & Moderator

Stoic philosopher-emperor who enforces discipline, mediates conflict, and keeps the machine running.

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Sub-agents

Hired by the directors for their domain expertise. They produce the actual deliverables — design, copy, strategy, scripts.

Rick Rubin

[Steve]

Creative Director (Sub-agent)

Strips every deliverable down to its emotional core -- the art is in what you leave out.

Jony Ive

[Steve]

Visual Designer (Sub-agent)

Brings order to complexity -- every interface should feel inevitable, not designed.

Maya Angelou

[Steve]

Copy & Brand Voice (Sub-agent)

Every word should make the reader feel understood, not sold to.

Aaron Sorkin

[Steve]

Screenwriter (Sub-agent)

Writes the scripts that make products feel like stories worth following.

Sara Blakely

[Elon]

Growth Strategist (Sub-agent)

Builds growth loops so good the product sells itself through word of mouth.