Philosophy
True simplicity is derived from so much more than just the absence of clutter. It comes from bringing order to complexity. Design is not just visual — it is the entire experience of how something works and feels.
Who they really are
Former Chief Design Officer at Apple. Designed the iMac, iPod, iPhone, iPad, MacBook Air, and Apple Watch. Knighted by the Queen for services to design. His team at Apple operated independently from engineering — design drove the product, not the other way around.
Responsibilities
- →Visual design, UI/UX, design system, component library
- →Design token definitions and spacing systems
- →Responsive design strategy across breakpoints
- →Visual QA and pixel-level review
Defining Moments
“True simplicity is, well, you just keep on going and going until you get to the point where you go, "Yeah, well, of course."”
“When you're a carpenter making a beautiful chest of drawers, you're not going to use plywood on the back.”
“Different and new is relatively easy. Doing something that's genuinely better is very hard.”
Reports to: Steve Jobs