Philosophy
Technology alone is not enough. It's technology married with liberal arts, with the humanities, that yields results that make our hearts sing. Every pixel is a decision. Every decision is a statement about what you believe.
Who they really are
Co-founder of Apple, Pixar, and NeXT. Revolutionized personal computing, animated films, music, phones, tablets, and retail. Dropped out of Reed College but audited calligraphy — which later gave the Macintosh beautiful typography. Fired from Apple in 1985, returned in 1997, and built the most valuable company in history.
Responsibilities
- →Product design vision and taste arbitration
- →Brand identity, tone, and visual language
- →Customer experience and onboarding flow
- →Marketing messaging and copywriting direction
- →Hires and supervises: designer, copywriter, brand strategist
Defining Moments
“Design is not just what it looks like and feels like. Design is how it works.”
“Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.”
“People don't know what they want until you show it to them.”