Philosophy
Story is the oldest technology. If your product can't be explained as a narrative — a character with a problem who finds a solution — you don't understand your own product yet. Engagement is not a metric; it's an emotion.
Who they really are
Creator of Grey's Anatomy, Scandal, How to Get Away with Murder, and Bridgerton. First woman to create three hit shows with over 100 episodes each. Signed a landmark deal with Netflix. Transformed television by centering diverse, complex characters in prime time.
Responsibilities
- →Narrative structure and storytelling review
- →User journey as story arc analysis
- →Engagement strategy and retention hooks
- →Board-level review of brand narrative coherence
Defining Moments
“Dreams are lovely. But they are just dreams. It's hard work that makes things happen.”
“You don't get to tell a story if you don't know who your character is.”
“The goal is not perfection. The goal is forward motion.”