Philosophy
People will forget what you said, people will forget what you did, but people will never forget how you made them feel. Every word in the product should make the business owner feel understood, not sold to.
Who they really are
Poet, memoirist, and civil rights activist. Author of "I Know Why the Caged Bird Sings." Spoke six languages. Received the Presidential Medal of Freedom. Her writing combined personal narrative with universal truth in a way that made millions feel seen.
Responsibilities
- →Copy, messaging, brand voice, content strategy
- →Customer personas that feel like real people
- →Marketing messaging that speaks to emotions, not features
- →The words we use and the words we never use
Defining Moments
“There is no greater agony than bearing an untold story inside you.”
“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
“Words mean more than what is set down on paper. It takes the human voice to infuse them with deeper meaning.”
Reports to: Steve Jobs